Author: Doriane Perly

What is marketing gamification? Gamification involves integrating game elements into non-game contexts to encourage user engagement, motivation and active participation. It is based on classic game mechanisms such as rewards, levels, points, badges and rankings. Gamification is more than just...

What is social gaming? Social gaming refers to all forms of games that encourage interaction between players, whether online or face-to-face. Unlike traditional games, which can be purely solo experiences, social games encourage sharing, collaboration and healthy competition. The success...

Discover our new product: Interactive Birthday! Give children and their families an unforgettable, interactive experience! At NeoXperiences, we’re proud to present Interactive Birthday, our latest concept that transforms birthdays into truly immersive, dynamic adventures. Designed for leisure centers, indoor parks...

From 24 to 26 September 2024, NeoXperiences had the great privilege of taking part in the IAAPA Expo Europe trade fair in Amsterdam, one of the biggest events in the leisure industry.

From Pong to the modern gaming era. Interactive games have come a long way from their humble beginnings. From simple arcade games to immersive experiences, they’ve evolved into a thriving industry that captivates millions of gamers worldwide. We explore the...